8 Ways Marketers are Harnessing Generative AI in 2023

1. Brainstorming: 
   Every marketer knows the value of fresh ideas. Generative AI, as noted by IBM Watson, can be a catalyst for idea generation, helping teams overcome creative blocks.

2. Content Refinement:
   Brevity is an art. Tools like Grammarly harness AI to refine content, ensuring clarity without sacrificing depth.

3. Visual Content Creation:
   Stock images are passé. With platforms like DeepArt, you can describe your desired visual, and AI crafts it for you, ensuring originality and relevance.

4. Research Compilation:
   Distilling research into actionable insights is time-consuming. Generative AI can summarize extensive data, as demonstrated by platforms like Semantic Scholar.

5. Cross-Language Communication:
   Breaking into global markets requires content that resonates across linguistic barriers. Tools like DeepL leverage AI to not just translate but adapt content to sound natural in various languages.

6. Ad and Landing Page Variations:
   Crafting multiple ad versions is tedious. AI-driven platforms like AdZis can generate diverse ad and landing page versions based on user specifications.
   
7. Content Repurposing:
   Turning a blog post into an eBook or a social media snippet requires effort. Generative AI can adapt content for various formats, ensuring consistency and relevance.

The Road Ahead

As marketers, our primary goal is to connect, resonate, and engage with other humans, and that is not changing (yet).

Also Read: Beehiiv: Complete Newsletter Platform Review!

As we stand on the cusp of a new era in content marketing, it’s essential to embrace tools that not only simplify our tasks but also elevate the quality of our output. 

Generative AI as not a mere trend but as a toolset rapidly becoming an integral part of our professional arsenal as marketers.

I’m eager to continue learning.