10 Best Free AI Tools for Marketers 

AI tools are all the rage these days. You have one for answering all your random questions, another to generate captions for your Instagram posts, and yet another to help you make the perfect playlist. 

However, most AI tools come with a price tag, some higher than others. Don’t let that discourage you, though, as plenty of free AI tools for marketing use cases still exist. 

Below, we look at the best free AI tools for marketers. You’ll find something to write your content, generate images, do quick market research, refine your media content, and so on. Let’s dive in. 

10 Free AI Tools for Marketers 

We want to introduce you to the best AI tools for a range of use cases. So, we’ll divide the tools into categories, and you can pick the use case you’re most interested in. 

For each category, we picked the best free AI tool based on popularity and positive reviews that we found across X and Quora. We also focused on functionality since we wanted you to get the most without paying a cent. 

Tools for Twitter marketing 

Source 

Although there are plenty of other AI tools for marketers with free plans, their free versions are often so limited to the point where you can’t really do much without upgrading. So, we didn’t add those to our list. 

We also did our best to select tools that have a positive reputation, such as Hubspot and Canva. Since these tools are already lauded by many, you can trust their AI features to be just as good. 

Marketing Planning 

You need a well-defined strategy before you can bring your marketing vision to life. There’s a free tool to help you with that. 

1. Hubspot Marketing Plan Generator 

Hubspot is one of the most popular marketing platforms out there, and for good reason. But most of its features come in the paid plan. A free tool for email marketing is the plan generator. 

It’s quite simple to use. You answer a few questions about your marketing strategy, and the tool churns out a 12-month plan in just a few minutes. It highlights everything from the most important metrics to keep track of to which channels you should use. 

Quick Read: Best AI Newsletter Apps for Marketers in 2024!

Copy Writing and Blog Posts 

Content marketing is among the most integral parts of any marketing strategy. Thanks to AI, you can now generate different forms of content in record time without breaking a sweat. 

2. Copy.ai 

Copy.ai is an AI copywriting tool with several free tools for generating Instagram captions, writing marketing emails, rephrasing sentences, and creating product descriptions. If you’re unsure how to structure a blog post, the tool also creates outlines. 

Copy.ai outline generator 

What if you don’t even have an idea to begin with? Don’t worry. Copy.ai will generate five ideas for you based on your niche and areas of interest. 

3. Simplified 

Simplified marketing copywriter 

Simplified is a free tool that generates 80 types of copy quickly. It can be used to write plagiarism-free content for articles, products, ads, blogs, social media, and web content. 

Its highlighting feature is how specific it gets. Instead of telling it to write an ad copy for an athleisure brand, you can ask for it to be specifically geared to college girls. 

Image Generation 

AI image generation tools like DALL-E can be pretty expensive if you need to generate images on a large scale. But don’t worry; there are some free options to try, too. You can use them to create social media posts, blog banners, and other visual content. 

4. Canva 

Canva AI image generator 

Canva has been around for a long time, and most of us have used it for something, be it creating a college presentation or editing brand content. The tool now has a free online AI image generator that creates images in different styles, such as Neon, Color Pencil, Retrowave, Filmic, and Watercolor. 

Once you’ve created the images, Canva lets you fix their lighting and exposure to make them look more realistic. Plus, you can add effects and filters to these images. 

5. Craiyon 

Crayon AI image generator 

Craiyon is another AI image generator that’s much simpler than Canva but does the job pretty well. You simply have to type in your script, and the tool will bring it to execution. There are plenty of photorealistic designs and art styles for you to choose from. 

Email Marketing 

Email marketing is just as big as it ever was. It generates handsome returns for marketers. However, it also requires a lot of planning and refinement. That’s where a free AI tool helps. 

6. Toolsaday 

Toolsaday email generator 

Toolsaday’s free email generator lets you write emails based on their content, purpose, goal, type, and recipient. It also helps generate attention-grabbing subject lines. For example, you can ask it to create a subject line for ‘’An Upcoming Black Friday Sale,’’ and it will show you likely-to-convert results. 

Social Media Content Creation 

Social media marketing requires a hands-on approach to keep up with the ever-changing algorithms and trends. In many cases, you can use the platform’s built-in analytics for free. But if you need extra assistance, these AI tools can help you stay ahead of the game. 

7. Hootsuite 

Hootsuite social media caption generators 

Hootsuite has a collection of free social media AI tools. They include: 

• Caption Generator: To write captions for six social media networks, including Twitter, TikTok, LinkedIn, and Facebook. 
• Video Description Generator: To generate descriptions for YouTube videos and Shorts. 
• Title Generator: To generate titles for your YouTube videos. 
• Social Media Dictionary: To define industry terms and slang lingo making social media buzz. 
• Social Media Maturity Assessment: To measure the maturity of your social media campaign and get tips for improvement. 
• Engagement Calculator: To assess how well your Reel, Story, or feed post performs on Instagram. 
• Social Media Updates: To stay on top of new features in the social media channels you use. 
• Social Media SEO: To make your social media captions more search engine-friendly. 

8. Semrush 

Semrush social media post generator 

Semrush is known for its SEO capabilities, but it also has an AI social media post generator that helps you post timely and relevant content. Basically, you enter your website’s URL and choose a trending story or topic, and the tool generates a post for your social media channels. 

You can use it to generate 20 social media posts per day for free. 

Market Research 

Conducting market research can be a time-consuming process, but AI tools have made it much more efficient. You can quickly get answers about your target audience, competitors, recent advancements, and industry trends with these free AI market research tools.

9. Perplexity AI 

Perplexity AI

Think of Perplexity AI as Google, except that you don’t have to skim through multiple search results. Instead, the tool connects with the Internet in real time and shows you the most updated and relevant results for your search. So, you can use it to determine what’s trending in your niche at the moment. 

10. Google Gemini 

Google Gemini 

Google Gemini (formerly Bard) also works along the same lines as Perplexity, but it is integrated into Google Search. So, it doesn’t only show you answers but also provides sources for them. You can then use those sources for further content generation inspiration. 

Takeaway 

The cool thing about all the tools we have discussed is that they are not only free but also user-friendly. They require minimal effort and time but can make a huge impact on your marketing strategy. 

Also, they are from renowned market leaders, such as Google and Semrush. So, you don’t have to worry about compromising on quality simply because there’s no cost involved.