What is Followr? 2024’s Complete Social Media Autopilot

In the era of social media, where everyone is seeking new ways to grow their online presence, Followr has the potential to be the ultimate AI ‘growth hack’ for brands and creators alike.

Followr is a social media autopilot tool designed to streamline and automate social media engagement workflows to maximize growth and impact.

Social media automation has grown to become indispensable in the digital landscape. By this particular automation, we are talking about using tools or software. In this case, Followr is for the automation of repetitive and time-consuming tasks involved in social media account management.

Understanding Followr

Followr allows you to post updates, engage with your followers, and analyze performance metrics, among many other tasks. Followr is for people who have the ultimate goal of integrating social media automation to enhance efficiency, consistency, and effectiveness. As a result, the users can free up valuable time and focus on creating high-quality content or strategies.

As we dive deeper into the concept of Followr, it is crucial to acknowledge that Followr.ai is a comprehensive system that offers a suite of features. These features are task-specific i.e., serve the purpose of enhancing the social media management process.

Followr mainly stands out from the crowd because of its advanced functionalities such as intelligent audience targeting, performance analytics, and a user-friendly interface.

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Followr Key Features and Functions

Followr consists of nine AI-powered tools as per their website. The number may or may not increase in the future depending upon the demand for additional tools. The list below is of the AI capabilities of Followr and does not include Analytics and tracking. 

Note that, Followr allows you to use a centralized hub to track all your social media profile engagement from one place.

1. Create From Images

You can use Followr to analyze your images/graphics to generate relevant content through AI. This is different from OCR (Optical Character Recognition), as it does not convert “image to text” but uses the image as a reference to create unique content.

2. Ask AI to Write

Similar to ChatGPT and other AI platforms, Followr has a built-in tool that can write content for you based on the prompts you provide. However, it is unique because the AI will continue to learn about your brand and generate content that aligns with your brand voice and messaging.

3. Create From News

Followr AI is capable of searching for relevant news articles and analyzing them to produce social media posts. It can understand your brand’s interests and the preferences of your audiences to retrieve and compile engaging posts.

4. Create From Holidays

You can leverage the Followr database to create festive posts for holidays of all sorts. Followr AI is capable of understanding the cultural nuances and sentiments of the audiences around holidays. As a result, it can generate unique content with the holiday theme.

5. Create From Google Search

This is an innovative feature of Followr that allows it to ethically search the internet and retrieve information to generate social media posts. It is capable of discerning the most relevant and interesting information and using it to create your posts.

6. Create From Brainstorm

Another innovative feature of Followr is that you can share your brainstorming ideas with it and it can use its AI capability to translate them into multiple post options. It can improve upon them by offering multiple presentation style suggestions.

7. Create From Questions

This particular capability makes Followr very interactive for users. Followr will ask you a series of questions on a specific topic and based on your responses it will generate content that will align perfectly with your needs.

8. Create From Raw Content

Creating from raw content is a very useful feature. You can collect data from different sources during your research and paste it to Followr AI. It will then use that data to generate unique content for you.

9. Create From URL

You can share different URLs of websites with Followr and it will analyze them to create relevant content that you can share on your social media.

Who is Followr for? Benefits and Use Cases

Followr is mainly suitable for content creators, influencers, individuals, and businesses that want to streamline their social media management workflows. There are many benefits of using Followr. However, the shortlist consists of the following:

• Capability to respond to all messages/comments in one centralized platform.
• Creating social media content effortlessly with AI-powered tools.
• Access to a vast library of media assets to enhance brand visuals.
• Ability to refine and perfect content using an AI-guided text editor.

In terms of use cases, you can use Followr mainly for the three below:

1. Social Media Planning

Followr has an array of tools that let you automate your entire social media strategy using the planning, scheduling, and calendar tools available in the dashboard. You can automate multiple social media profiles from within Followr.

2. Content Creation

Content creation is a time-consuming process. However, the platform’s AI capabilities allow you to create engaging and relevant content for your consumers. You can take advantage of the templates or create from scratch. In addition, you can use AI optimization to ensure the content created is of high quality and aligns with your brand.

3. Analytics and Tracking

Managing multiple analytics dashboards can be troublesome. Therefore, Followr has a solution that allows you to measure all your social media profiles’ performances from within a single dashboard. You access valuable insights that can help you modify your automation for better results.

How to Get Started With Followr

To get started, you need to complete the following steps:

1. Onboarding – Registering an account

Open the Followr website on your browser. Click on the “Create An Account, It’s Free” button on the top right side. Once at the login screen, you can either connect your Facebook or Google Account directly or sign up using email. Alternatively, you can register with a new email.

Once logged in, you will be in the onboarding process. The first step would be to pick between “Company” or “Individual”.

After selecting the option, you’ll be prompted to provide a name. (For this guide, we are selecting “Individual”.) 

The step after will ask if you have a website for that name or not. This helps the platform analyze your brand. The fourth prompt will be on languages you use to convey your message to your followers. 

Finally, you will need to add a logo and color palette.

The next step would be to pick topics that best describe your brand/company. You can select one or more from the options displayed based on what you shared earlier in the process. 

Finally, you will be asked for your tone of voice and identify the audience accordingly. You should now be at a screen that looks like this:

2. Connect Social Media Profiles

Connecting social media profiles is easy. You will see a list displayed on the left side. Click on the platforms you want to connect, and that’s it!

Alternatively, you can head to the “Integrations” settings and select the profiles you would like to connect with.

3. Customize Automation Settings

Followr enables complete control over your content. From the point of generating it to the very last moment of posting it on social media. You can customize your profile by going to the “Company Settings” tab.

You can customize settings such as targetted audiences, engagement types, and so on. Just click on “Update” to save your settings.

4. Scheduling Posts

To schedule your first posts, click on the “Posts” tab in the dashboard. It will take you to a screen where you can create posts and schedule them for a later date.

You can either create from scratch or upload content that you wish to share. In the next steps, choose the social media profiles where you want your posts to be published. Select the date and time you want for each post to go live. Finally, review and confirm!

How Does it Stack Up Against the Competition?

Comparing with top competitors is another way of analyzing a platform or service to see the pros and cons. For this comparison, we’ll be pitting Followr against Buffer and Later.

Followr vs. Buffer vs. Later

The comparison will consider 6 aspects of each platform.

1. Social Platform Integrations

2. Scheduling

• Followr: Queue and bulk schedule with ease, set content on repeat, and get AI-powered suggestions for optimal post times.
• Buffer: Bulk scheduling and First Post for AI-guided timing. Analyze best post times as well.
• Later: Queue, bulk schedule, visual calendar, and smart schedule to suggest best post times.

3. Analytics

• Followr: Post insights, engagement reports, and follower growth.
• Buffer: Post insights, engagement reports, and brand mentions. Can track competitors too.
• Later: Post insights, stories report, and hashtag performance. Can track competitors too.

4. Teamwork Capabilities

• Followr: Create team accounts, assign posts, and streamline approvals.
• Buffer: Team accounts with designated roles, collaborative drafts, and bulk actions.
• Later: Team accounts with designated roles, approvals, and bulk actions.

5. Visual Advantages

• Followr: Edit images/videos and integrate with Canva for design ease.
• Buffer: Image/video editing with Pablo integration.
• Later: Hashtag suggestions, image cropping, story templates, and pre-built captions.

6. Cost Comparison

• Followr: Offers a free plan with limitations and the Pro plan starts at 14 USD/month (billed annually).
• Buffer: Offers a free plan with the Essentials plan starting at 5 USD/month for 1 channel (billed annually).
• Later: 4 months free trial available after purchasing a yearly subscription. Plans start at 16.67 USD/month.

Summary Table

Here’s a quick overview of all the information covered above.

(Source for pricing: Each platform’s official website, and may be subject to change in the future.)

Based on the comparative analysis, we can summarize the three platforms into one-liners:

• Followr – Most affordable option, especially for larger teams.
• Buffer – A good all-rounder with basic analytics and collaboration tools.
• Later – Specifically designed for visual content marketing and offers strong Instagram features.

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Are There Any Drawbacks to Followr?

Followr is a great social media account management and automation platform. However, it does have its fair share of drawbacks.

1. Limited Free Plan:

Followr offers a free plan with more restrictions compared to its competitors. There are fewer features and scheduled posts. The starter plan is cheap but also very limited. Therefore, even small businesses will need to upgrade to pro.

2. Analytics Depth:

Followr has a central analytics tracking section in the dashboard. However, it is not as comprehensive as Later’s. For instance, Instagram story metrics and hashtag performance.

Followr Cost Breakdown

Follower offers four plans available on both, monthly and annual subscriptions.

1. Essential

• Access: 1 user, 1 company, 400 AI words, and unlimited scheduled posts.
• Cost: 9 USD/month (6 USD/month on annual subscription).

2. Pro

• Access: 2 users, 2 companies, 20,000 AI words, unlimited scheduled posts, and advanced analytics.
• Cost: 24 USD/month (14 USD/month on annual subscription).

3. Team

• Access: 5 users, 5 companies, 150,000 AI words, unlimited scheduled posts, advanced analytics, and standard AI Chatbros.
• Cost: 59 USD/month (39 USD/month on annual subscription).

4. Agency

• Access: 20 users, 20 companies, 1,000,000 AI words, unlimited scheduled posts, advanced analytics, and growth AI Chatbrows.
• Cost: 149 USD/month (99 USD/month on annual subscription).

Conclusion

Followr is easily an all-in-one social media automation solution. Its features and functionalities allow you to create content more efficiently using AI from multiple sources. 

Its main purpose is to schedule posts with advanced features that let you use AI to generate content directly from the platform. Though the features may be commonly found in social media automation solutions, this platform offers everything in one place.

Followr also has an efficient AI response feature. You can efficiently respond to all comments and messages on different profiles from your dashboard. If you are curious and want to get hands-on experience, signing up to Followr is completely free and you can get started right away.