The 7 Best AI Landing Page Builders in 2024

In the dynamic world of digital marketing, a well-crafted landing page is not just a nice-to-have; it’s an essential tool for capturing the attention of your audience and driving conversions.

As technology advances, so do the expectations of consumers and the challenges faced by marketers, creators, and entrepreneurs.

Enter the era of AI-enabled landing page builders – a game-changer in the realm of web design and online marketing. These innovative tools are revolutionizing how we approach the creation and optimization of landing pages.

With AI capabilities, these builders offer more than just attractive designs; they bring the power of machine learning, predictive analytics, and personalization to your fingertips, allowing for smarter, more effective marketing strategies.

But with a plethora of options available in the market, how do you choose the right AI-enabled landing page builder that aligns with your unique goals and needs? That’s where this article steps in.

In this article we’ll help you navigate through the top AI-driven landing page builders, comparing their features, usability, and effectiveness. Whether you’re a seasoned marketer, a creative entrepreneur, or just starting out, this in-depth comparison will guide you in selecting the tool that will not only meet your needs but also amplify your marketing results.

7 Best AI Landing Page Builders in 2024

Here’s a quick overview of the 7 AI Landing Page Builders in 2024 that come with cross-platform integration.

• ClickFunnels – for entrepreneurs, marketing, and selling on landing pages
• Unbounce – for search ads, social media, and email marketing.
• Leadpages – for conversion-focused landing pages on a budget.
• Instapage – for landing pages with built-in AI content generator.
• Webflow – for fast loading fully customizable landing pages.
• WordPress – for building landing pages and full websites with a CMS. 
• Squarespace – for selling products on landing pages.

This curated list will help you compare the best landing page builders available in 2024. The goal is to equip you with the latest and most relevant facts so you can choose the right tools for your needs.

How to Pick The Best AI Landing Page Builder For Your Business?

It can be difficult to differentiate between landing page builders, single-page site builders, and full site builders. 

Here’s a comparison of apps to build landing pages with AI features based on popularity. The table below shows the most popular landing page builders and live sites using them as of October 2024.

(According to Statsfind, approximately 252,000 new sites are created daily. Therefore, the data in the table may be subject to change.)

Here’s the complete list you will need for the best landing page builders in 2024:

1. ClickFunnels

Overview

ClickFunnels is an all-in-one solution for digital marketers and businesses. It is super intuitive, easy to use, and offers AI-powered tools. According to the platform, it is dedicated to generating leads, sales, and running events.

ClickFunnels offers a user-friendly interface that can help you easily navigate between multiple features.

ClickFunnels Key Features and Tools

In total, ClickFunnels has over 20 features. This list is only dedicated to the key features required to create a professional landing page with email marketing tools.

• Drag-and-drop landing page builder
• A/B testing
• Payment gateways integration
• Sales analytics
• Email messenger
• Pre-built templates
• Email list-builder tool
• Mobile text notifications
• Follow-up funnels

ClickFunnels AI-Powered Features

1. Marketing.AI Chatbot – create personalized copies and images for individual buyers.
2. Payments.AI – view transactions, automate processes, and manage payment gateways.

2. Unbounce

Overview

Unbounce introduces itself as an AI-powered landing page builder and optimization platform. This feature highlight dictates that this can enhance efficiency and productivity when it comes to building landing pages.

Based on user reviews on G2 and TrustPilot, users with little to no coding background found it easy to build landing pages within a short period.

Unbounce Key Features and Tools

Unbounce has two feature libraries called the “Conversion Intelligence Platform” and “Classic Unbounce”. This consists of smart builder features, smart traffic features, and smart copy features. The following nine features are highlights of the Classic Unbounce.

• Drag-and-drop builder
• A/B testing
• 100+ templates
• Custom scripts
• Custom mobile pages
• Direct domain publishing
• Advanced design control
• Free Unsplash images
• Speed boost

Unbounce AI-Powered Features (Conversion Intelligence Platform)

1. Smart AI Builder – AI to create landing pages by providing simple information about your campaign.
2. Smart Copy – Generate copy for your website and products using generative AI.
3. Smart Traffic – helps test, predict, and optimize campaigns to boost conversions.

3. Leadpages

Overview

Leadpages is a landing page builder with three use cases. Email marketing, paid ads, and building landing pages. This app offers support from its marketing experts to help you build landing pages that convert. 

Leadpages distinguishes itself from the competition by offering personalized coaching and free optimization feedback. In a way, it is a landing page builder with a communicative team that can guide starters to build the right site.

Leadpages Key Features and Tools

There are over 30 features available at Leadpages. They are divided into five main categories. The categories are; Builder; Conversion Tools; Design & Templates; Security, and Site Builder.

In addition, there are three more categories: Education & Support; Publishing, and Integrations. However, the following list is of features vital to building a landing page.

• Drag-and-drop builder
• Lead generation form builder
• Lead notifications
• Tracking and third-party analytics
• Widgets library
• Real-time analytics
• Section templates
• Responsive templates
• Free hosting

Leadpages AI-Powered Features

1. AI Engine – Core Leadpages AI feature. Generative AI to create headlines, copies, and articles. Can also be used to generate images and receive real-time optimization recommendations.

4. Instapage

Overview

The highlight of Instapage landing page builder is its new AI content generator. The emphasis of this builder is mainly on streamlining the process of creating pages and managing them.

Instapage features a user-friendly dashboard that makes navigation easy. After the emergence of generative AI, Instapage was acquired by airSlate. This was mainly due to the company’s success in terms of automation capabilities.

Instapage Key Features and Tools

Instapage has over 100 features that are divided into seven categories. This list consists of features from the landing page category.

• Drag-and-drop builder
• 200+ customizable template designs
• A/B testing
• AMP landing pages
• Instablocks
• Mobile-only customizations/hiding options
• Custom fonts
• Parallax scrolling
• Overwrite protection

Instapage AI-Powered Features

1. AI Content Generation – Generate copy for the page including headlines and CTA buttons directly from the page builder.
2. AI Experiments –  gather insights faster by faster experimentations to retrieve insights.

5. Webflow

Overview

Webflow is a website design tool at its core. It is particularly developed to make beautiful landing pages and websites without any coding. The interface for building landing pages may still appear to be comparatively complex.

This complexity is due to its other applications in creating e-commerce sites with shopping carts and blog sections.

Webflow Key Features and Tools

Webflow consists of 11 feature categories that add up to over 100 features combined. This list will consist of the design and marketing features that are crucial for a professional landing page.

• CSS grid-powered layouts
• Responsive design
• 100+ templates
• 3D transforms and animations
• Auto-generated XML sitemap
• SEO meta titles and descriptions
• Alt tags for images
• Email lists
• Contact forms and lead-generation forms

AI-Powered Features

1. AI Copilot – Get design ideas and recommendations from Webflow AI design assistant and AI-generated templates.

6. WordPress

Overview

First and most importantly, know that there are two types of WordPress. The two types are wordpress.com (paid) and wordpress.org (free). The first offers hosting with all paid plugins and minimal code or technical requirements. The second one is for users who know how to install WordPress on a cPanel.

We’ll be reviewing the free version due to its flexibility and advanced features.

WordPress is a popular CMS that powers 45.8% of the websites on the internet. Most of the online shops and blogs you visit are made on WordPress.

It is a complete tool that is suitable for beginners and advanced users. You can use WordPress to create beautiful landing pages. There are thousands of themes and plugins that you can use to build an interactive landing page.

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WordPress Key Features and Tools

WordPress has unlimited features due to its plugin library. You can choose to install and run only the required plugins to create a professional landing page with tracking analytics and marketing tools.

Here’s a list of key WordPress plugins that provide you with the features and tools to create a landing page. 

• Drag-and-drop builders (Plugins: Elementor, WPBakery)
• Subscription and user forms (Plugins: WPForms, CF7)
• Speed optimization (Plugins: Litespeed Cache, WPRocket)
• SEO optimization (Plugins: Yoast SEO, RankMath)
• Image optimization (Plugins: Optimole, Smush)
• Site analytics (Plugins: Google Site Kit, Monster Insights)
• Subscribers list and email marketing (Plugins: MailChimp, Mailer Lite)
• Anti-spam protection (Plugins: Akismet, Antispam Bee)
• Mobile-responsive (all pre-built themes are by default mobile responsive)

WordPress AI-Powered Features/Plugins

1. Elementor AI-powered Design Assistant (Plugin)
2. Chatbot Integration e.g., Botsify, Diagflow (Plugin)
3. WordLift AI Content Optimization (Plugin)
4. Optimole AI Image Optimization (Plugin)

7. Squarespace

Overview

Squarespace is another popular landing page builder. Squarespace features a visual editor that allows you to go into the details of your page. You can still use drag-and-drop but also change even the minor details to fully customize the site.

You do not need to have any coding knowledge or be a tech expert to build a page. Squarespace is mainly preferred to create more elegant and artistic websites and landing pages.

Squarespace Key Features and Tools

Squarespace offers a simple interface but has 15 feature categories. The features and tools listed here will be essential to build a landing page.

• Customizable templates
• Pre-built layouts
• Custom CSS
• Image metadata importing
• Sell digital content
• Sell subscriptions
• Sell on Instagram and Facebook
• Sales analytics
• Highly secure
• Marketing Analytics

Squarespace AI-Powered Features

1. Image Optimization
2. Layout Customization Assistant
3. Design Recommendations
4. Mobile Responsiveness Optimization

Best AI Landing Page Builders Feature Comparison Table

Picking the right landing page builder can be tough. Here’s a table with a side-by-side comparison so you can quickly compare your requirements with features offered by each page builder.

Final Thoughts

Best landing page builders allow you to streamline your campaigns and get better ROI. As a digital marketer, picking the right landing page builder in 2024 is crucial. There are numerous options available in the market.

However, the best option is always the one that offers you the best value. In this article, we only picked the ones that have proven results based on their total number of active sites worldwide.

In the case of building a landing page that converts, your strategy will also play a crucial. In a way, if you have devised a plan then it should be easy to take your pick based on your requirements.