As the world has gone digital, so has marketing. Statista reports that spending on digital marketing will reach $835.82 billion by 2026. So, it shouldn’t come as a surprise that stakeholders in the digital marketing space want to experiment with every technology that promises to make their work more efficient.
Enter AI. The recent influx of AI tools has changed the way many marketing tasks were done before. Here’s a roundup of the best AI tools for digital marketing to give you a selection of the most promising ones.
Best AI Marketing Tools Your Team Should Be Using
When compiling this list of the best AI marketing tools, we visited Quora, Reddit, and X. The insights from experts and enthusiasts on these platforms helped us compile this list of tools that will change the game for your digital marketing team.
We’ve divided the tools into four categories: content creation, keyword research, data analytics, and email marketing. You can pick and choose depending on your marketing use case.
Content Creation AI Tools
AI can help you create all types of content, from textual copy to images and videos. Here are a few relevant tools.
- Lexica Art — For Image Generation
Lexica Art homepage
Lexica Art is an AI image generator, quite like Midjourney and DeepArt. However, what sets Lexica Art apart is its ability to create real-looking images.
You can use it to create thumbnails for your blog posts or other digital content. Depending on your industry, Lexica Art can also help generate social media posts. With the Next-Gen Aperture v3.5, the tool is now at par with Midjourney.
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The prompts you give this tool to generate images get saved. So, over time, the tool creates a brand-specific aesthetic that aligns with your previous content and brand image.
- Microsoft Designer — For Graphic Design
Microsoft Designer home page
Canva is undeniably one of the best AI tools for digital marketing, but if you’re looking for a free alternative, Microsoft Designer is a good option. You simply need to type what you want to create, and Microsoft Designer will make it for you.
Tweet about alternatives to expensive AI tools
The tool also provides writing assistance for your digital marketing content. If you plan to use it for social media content creation, it will also suggest layout options that best meet your brand. Even better, Microsoft Designer proposes hashtags and captions for your social media posts.
Designer’s Brand Kit allows you to apply your brand’s colors and fonts to all your designs. You can use it to make on-brand social media content, presentations, flyers, website posts, and marketing materials. That’s why experts recommend you use it in combination with Microsoft Edge and CoPilot to supercharge your marketing game.
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- Jasper — For Content Creation
Jasper home page
Jasper is often hailed as the best AI content platform by marketers online. Think of it as your personal assistant, except it’s virtual.
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Jasper is powered by AI to understand your brand’s writing style, tone, and voice. You can use it to write anything from long-form blog posts to emails, landing pages, web copy, and captions. Supporting 25 languages and hundreds of content categories, Jasper makes creating content a breeze.
It also has a built-in plagiarism- checker to ensure your content is unique and original. Plus, it offers pre-made templates to refine your content. For example, if you need to write an opinion piece, Jasper will provide a template to guide you through the process.
As an added bonus, Jasper integrates right into your workflow. You can integrate the AI tool with Google Chrome, Google Sheets, Surfer, Google Docs, Zapier, Make, Pabbly Connect, and other platforms.
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The extent to which you use Jasper depends on your use cases. In a Statista survey, 53% of marketers said they only make minor edits to the content they generate using AI writing assistants. So, you can use a blend of AI writing and human oversight to make the most out of Jasper.
Keyword Research AI Tools
AI tools can also help you in keyword research and planning. You can even use an AI-assisted audit to find SEO shortcomings in your online platforms.
- Keyword Insights — For Keyword Research
Keyword Insights home page
Keyword Insights is a useful AI tool for content marketers that not only provides keyword suggestions but also assists in writing. The tool shows you SERPs, title AI suggestions, and questions that you can use to create high-quality SEO-friendly content.
Keyword Insights also optimizes your content after writing it. It scrutinizes seven parameters, including keyword usage, topical coverage, grammar, spelling, and word count. Plus, your content is compared to top-ranking pages on search engines.
These insights allow you to make necessary changes and optimize your content for better search engine ranking.
Data Analytics and Business Intelligence AI Tools
Data analysis is a huge part of digital marketing. You need to know what’s working and what’s not to inform your future campaigns. The following tools can help in this regard.
- Sprout — For and Business Intelligence
Sprout home page
Sprout Social has been a popular tool in marketers’ toolboxes for years. But now, it has come out with AI capabilities.
With Sprout, you can process over 50,000 customer messages in a second, which amounts to more than 600 million messages daily. All this data allows you to harness social conversations to make marketing decisions.
The combination of Sprout’s ViralPost and AI allows you to streamline your social media workflows, too. Sprout has a new Suggestions feature that uses AI to create high-quality captions for your social media posts.
- Optimove — For Customer Data Analytics
Optimove home page
Optimove is an AI-based marketing platform that helps businesses gain insights into consumer behavior and engagement patterns.
- Multi-channel tracking
- A/B testing
- Hyper-segmentation
- Campaign performance
- Customer behavior analysis
The data from Optimove helps drive marketing decisions such as which campaigns to take forward and which to drop. You can also see which of your customers are likely to churn and take preventive measures. It’s due to these features that Optimove makes the list of best AI marketing tools by many experts online.
Email Marketing AI Tools
Email marketing is still doing pretty well in the digital realm. If you need a little help streamlining your email strategy, the following tool is a good pick.
- Seventh Sense — For Email Marketing
Seventh Sense home page
Seventh Sense is an AI email marketing tool designed to drive maximum engagement in your marketing campaign. The tool works with HubSpot and Marketo and uses AI to break through the clutter and ensure your emails are hitting the right inboxes at the right time.
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Thanks to Seventh Sense’s AI, you can increase conversations, boost engagement, and improve deliverability. Some notable features of this tool are:
- Send Time Optimization: The tool’s AI determines the right time to send emails to each individual contact in your list based on their past behavior and engagement patterns.
- Email Frequency Optimization: Every customer has different needs. Some may want to be contacted more often than others. Seventh Sense’s automatic engagement-based segmentation helps you send emails at the right frequency to each customer, ensuring maximum engagement.
- Email Throttling: With throttling, you can boost email deliverability, lowering the risk of emails being marked as spam. The AI determines the optimal send rate so that your emails are delivered to the inbox instead of the spam folder.
Conclusion
While this isn’t an exhaustive list of the best AI marketing tools out there, it’s a good place to start. Before you go on to use AI tools for customer insights and data analytics, start with more basic AI writing assistants and image generators.
Once you develop comfort using AI tools, you can go on to explore more advanced AI marketing tools.
