Iftikhar Alam
ChatGPT made waves in 2022 when OpenAI released it for public use. The hype around it was justified, considering it was a free tool with capabilities regular web users had never seen before. However, ChatGPT isn’t the sole contender anymore. In fact, it is one of the many LLMs (Large Language Models) available today.
An LLM is a machine-learning model that can understand and generate text comprehensively for humans. It is pre-trained on a vast amount of data, which allows it to generate human-like text responses. In digital marketing, LLMs can assist in content generation, SEO optimization, email marketing, and customer support.
With so many options, it can be tricky to choose the best AI chatbot app for your specific needs. We compare leading tools, such as Gemini, ChatGPT, Claude, and Perplexity AI, to help you decide which LLM suits your needs.
LLM Comparison: Gemini, ChatGPT, Claude, and Perplexity AI
| Dimension/ LLM | Gemini | ChatGPT | Claude | Perplexity AI |
|---|---|---|---|---|
| Expertise | Accuracy, factuality, code, multilingual capabilities | Creativity, conversation, humor, content creation (inc. graphics) | Summarization, data analysis, research | Real-time data access, fact-checking, research integration |
| Unique Capability | Cite sources, integrate Google Search, code understanding/generation | Diverse creative text formats, conversational flow, customization, extendability (with plugins) | Advanced document/PDF analysis, complex information extraction | Live internet access, source attribution, research across various sources |
| Strengths | Highly factual, reliable for research & information tasks, code-savvy | Engaging & entertaining, versatile in creative writing formats | Efficient information extraction & summarization, tackles complex documents | Up-to-date knowledge, fact-checking & source attribution, multi-source research |
| Weaknesses | Can be overly cautious & objective, less adept at playful conversation or humor | Prone to factual errors & biases, creative output may lack coherence | Struggles with open-ended questions or tasks requiring creativity | Still in development, access limitations might hinder some applications |
The tools detailed below are some of the best AI chatbots on the market right now. We discuss their unique capabilities, expertise, strengths, and weaknesses.
Gemini
Bard is now Gemini
Google’s Gemini, formerly known as Gemini, stands out due to its actuality, code comprehension, code generation, and multilingual capabilities. Since it’s connected to Google’s search engine, the chatbot cites sources to enhance transparency. The same real-time knowledge integration also makes Gemini highly factual and reliable.
Google Gemini in action
Gemini recognizes and responds in 40 languages, including Chinese, Spanish, Hindi, German, and Arabic. You can also listen to Gemini’s responses in the same languages.
Google Gemini is available in 40 languages – tweet
Google has also introduced adjustments in Gemini’s tone and style. The five adjustments include long, short, casual, professional, and simple.
Digital marketers can also pin conversations to revisit older prompts easily. Gemini also improves collaboration by letting you share responses with your network. Since Google Lens now supports Gemini, you can now upload images with your prompts, too.
The Downside: Gemini’s major downside is its objectiveness, which makes it less adept at incorporating humor or playfulness in its responses.
Quick Read: Aomni AI: What Is It And Is It Right For You?
ChatGPT
Developed by OpenAI, ChatGPT is a GPT-based (GPT-3.5 and GPT-4) chatbot. Its strong points include its conversational flow, humor, and creativity.
What sets ChatGPT apart from some other chatbots is its ability to generate creative text formats, such as video scripts, musical pieces, poems, and even code. Like Gemini, ChatGPT also lets you review older responses through a history log. You can even archive your chats, regardless of how many they are.
Archive chats in ChatGPT
OpenAI recently introduced the GPT Store, too, where you can buy the most optimal version of ChatGPT for your specific needs. For marketers, this could mean a version tailored to generate catchy product descriptions, engaging social media posts, compelling ad copies, or bound-to-convert emails.
ChatGPT store
The Downside: ChatGPT is prone to biases and factual errors. Its creative output also lacks coherence at times and may seem repetitive if you plan to produce multiple responses for the same prompt.
Claude
Claude 2 is a successor to Claude 1 from Anthropic AI. The company describes it as a ”friendly, enthusiastic college or personal assistant” that businesses and college students can use to summarize long text, conduct data analysis, research information, and get factual data.
Unlike other AI tools that tend to be more generic in their expertise, Claude can analyze complex PDFs and documents. It helps extract useful information from lengthy documents that would take hours for a human marketer to read and understand.
Claude’s public-facing beta website is now available for everyone to use. You can use it to write longer documents, such as emails or reports, in one go.
Claude 2 in action
If your marketing team uses Slack, they can use the Claude app to summarize data, create content, and generate ideas within their Slack workflows.
Claude app within Slack
The Downside: Claude, like Gemini, struggles with creative writing and humor. It also lacks in its responses to open-ended prompts, as it is more suited for data analysis and summarization tasks.
Perplexity AI
Perplexity AI is another chatbot that gives you access to live internet data. Since it’s connected to the internet in real time, it can provide information about the latest trends and events.
Like Gemini, it provides source attribution for its responses, making it perfect for research-based conversations and fact-checking. If you use the Arc browser, you can set up Perplexity AI as your default search engine.
Perplexity AI as a default search engine in Arc
Plus, the Android and iOS apps for Perplexity AI make it accessible for marketing teams even when they’re on the go.
The Downside: Since Perplexity AI is still in its developmental stages, it is limited in its scope.
How to Choose the Right Tool for Every Task
The best AI chatbot app for your marketing plan will depend on your desired outcomes and specific needs. Here’s how the aforementioned tools fare in different marketing use cases.
| Task | Recommended LLM | Examples |
|---|---|---|
| Generate Engaging Ad Copy | ChatGPT, Gemini | Craft catchy headlines and persuasive product descriptions for social media ads. Develop personalized ad copy based on user demographics and search history. |
| Analyze Website Traffic and Suggest Improvements | Claude, Gemini | Identify pages with high bounce rates and suggest content or design changes to improve user engagement. Analyze user behavior on product pages and recommend A/B testing ideas for optimizing conversions. |
| Create Personalized Email Marketing Campaigns | Chat GPTPerplexity AI | Segment customers based on purchase history and interests, then generate personalized email campaigns with targeted offers. Use real-time data to tailor email content and timing based on current trends and customer behavior. |
| Write Product Descriptions that Convert | ChatGPT, Gemini | Highlight key features and benefits of products in a compelling way, boosting conversions on product pages. Generate different versions of product descriptions for A/B testing to identify the most effective messaging. |
| Develop a Chatbot Script for Customer Service | Claude, Gemini | Create a conversational chatbot script that answers common customer questions and resolves issues efficiently. Integrate the chatbot with social media platforms and messaging apps for 24/7 customer support. |
| Perform Market Research | Perplexity AI, Claude | Analyze competitor websites and social media channels to identify their strengths and weaknesses. Use LLM capabilities to generate surveys and analyze the responses to gain insights into customer preferences and buying habits. |
Market Research
Claude and Perplexity AI are the best AI chatbots for conducting marketing research. You can use Perplexity AI to keep up with recent trends, especially those among your target demographics.
Similarly, Claude can retrieve useful information from heaps of reports from firms like Nielsen and deliver valuable insights for your campaigns. Both these tools can also give you insight into your customers’ buying habits and preferences.
Content Generation
If you want to generate social media captions or short marketing lines, ChatGPT will do the job. While Gemini works for most formal-sounding business content, ChatGPT can personalize the tone of your brand’s style.
Here’s some content you can create with Gemini and ChatGPT:
- Ad Copy: ChatGPT can help create catchy lines for your ads, especially those for social media.
- Product Descriptions: Both ChatGPT and Gemini can generate product descriptions. You can generate multiple versions for A/B testing to see which ones perform better.
- Blog Titles and Intros: ChatGPT can suggest titles and outlines for your long-form content, whereas Gemini can help write engaging introductions.
Use ChatGPT to write product descriptions
Data Analytics
Claude is the best AI chatbot app to analyze performance data, such as that from your website or social media pages. You can also use it to get handy suggestions for improvement.
Customer Service
Claude and Gemini help in this regard. You can develop a chatbot script for customer service and then integrate it with your social media platforms to provide 24/7 customer support.
Up-to-date Knowledge
Perplexity AI, due to its ability to access the internet live, is the best tool for gathering recent data. It also lets you fact-check any information you plan to use in your content.
Takeaway
There you have it—a comparison of some of the best AI chatbots to help take your marketing processes to the next level. You don’t necessarily have to stick to one tool; a combination of these tools, with each being used for its strong suit, can give optimum results.
