How to Use AI for LinkedIn Marketing

AI for LinkedIn: LinkedIn, the go-to platform for B2B digital marketers, sees some 2.7 million posts from businesses every day.

LinkedIn marketing presents an immense opportunity, but how does one ensure their content stands out? AI might be the answer. 

AI tools and platforms are simplifying the process of creating impactful posts for LinkedIn. While AI can save time, it’s essential to be aware of the risks of AI-generated content, which may produce misinformation or invent facts – which would certainly not benefit your perception on AI for LinkedIn!

Analyze the results, improve, and reiterate, and you’re well on your way to building a network that opens up new opportunities for you and your business.

Here’s a concise guide on how to use AI for LinkedIn marketing. 

AI for LinkedIn

AI-Assisted Content Creation & Optimization

Tools like ChatGPT have changed the social media content creation process.

ChatGPT has diverse uses for content creation, helping brainstorm ideas and write posts based on tone requirements. 

Great LinkedIn posts are purposeful and tap into conversations to draw discussion and engagement. This typically involves creating well-formatted and impeccably-written posts with visuals and hashtags.

Content Drafting with ChatGPT

• Start by outlining your LinkedIn post’s objective.
• Use ChatGPT, feeding it relevant prompts or keywords.
• As the AI generates your content, ensure it aligns with your brand’s voice and the intended message.

Prompt Example: “I’m a marketing consultant, please give me 10 post ideas with actionable marketing tips optimized for LinkedIn.”

Content Refinement & Hashtag Optimization

• After drafting, use Grammarly and the Hemingway Editor to refine the language and ensure it’s error-free.
• Using your finalized content piece, ask ChatGPT for hashtag suggestions. Integrate the AI-recommended hashtags into your content, ensuring a balance so the post doesn’t appear spammy.

Intelligent Content Scheduling

The adage “timing is everything” couldn’t be more accurate for social media, including LinkedIn. 

Scheduling often integrates algorithmic tools to ensure your content is broadcast at the appropriate times. 

Optimal Scheduling with Hootsuite

• Once your content is hashtag-optimized and ready, schedule it with Buffer or Hootsuite.
• Use the platform’s AI recommendations to determine the best times to post, considering factors like previous engagement metrics and your audience’s active hours.

Data-Driven Content Strategy

Continuously improving and refining your strategy based on data can make all the difference. 

By leveraging the right tools, you can extract actionable insights from your post-performance, guiding future content initiatives.

In-Depth Post Analysis with Shield Analytics

Shield is a specialized tool designed for LinkedIn that aids in both personal brand development and employee advocacy programs. 

It equips users with powerful analytics to meticulously track content performance and monitor growth patterns. 

Through its visual tools, users can refine their content strategies, maintain consistent posting frequencies, and ultimately enhance engagement.

Here’s how you can use it to support your LinkedIn posting efforts:

• Connect your LinkedIn account with Shield.
• Review the platform’s dashboard regularly to understand post reach, engagement metrics, and follower growth.
• Identify content themes or formats that resonate most with your audience.

Above: Shield analytics dashboards

All-in-One LinkedIn Solutions with Taplio

Taplio is a GPT-4-integrated LinkedIn platform that offers numerous features for creating impactful content, crafting replies, and scheduling. 

GPT-4 is OpenAI’s most powerful AI model, accessible only to ChatGPT Plus users.

ChatGPT-Powered Tools For LinkedIn

For creating impactful, relevant, and perfectly-written posts, Taplio has you covered with its Post Generator. This feature:

• Evaluates your niche and past content.
• Offers AI-driven content ideas tailored to your audience.
• Ensure every post you craft resonates deeply.

The AI will also auto-create content for you which you can schedule through the app. 

Always check the posts before you put them out – ChatGPT is not immune to misinformation and inaccuracies. Also, consider whether the posts come across as authentic and genuine. 

Above: Taplio AI-powered post generator.

The Post Inspiration Vault is another useful feature which boasts millions of successful LinkedIn posts. You can use AI categorization to align with your industry and analyze and draw inspiration, ensuring your content always has that ‘edge’.

Taplio also integrates a post scheduler that uses AI to determine optimal posting times based on audience activity. 

Final Thoughts

Incorporating AI into LinkedIn marketing accelerates content creation processes and makes analytics data easy to read and interpret. It can save countless hours, enabling individuals and business owners to grow their networks efficiently.

Taplio has emerged as an all-in-one LinkedIn marketing tool integrated with GPT-4. 

The platform offers several tools for curating and scheduling impactful content, analyzing data, and reiterating based on results. 

Remember, while AI is a powerful assistant, the authentic voice and genuine interaction should always be at the heart of your LinkedIn marketing endeavors. 

AI should be viewed as a force multiplier rather than a replacement.