Beehiiv: Complete Newsletter Platform Review

Beehiiv newsletter platform helps marketers, solopreneurs, and businesses reach their consumers and customers in a more personalized and optimized way. It helps manage diverse communication and ensures your emails land in the user’s inbox.

The Beehiiv newsletter platform was established in 2021 by a team of employees working at Morning Brew. What merely started as an experiment, immediately turned into a success with 35 million unique readers and over 350 million impressions.

A powerful and user-friendly SaaS solution can help you create aesthetically pleasing and engaging newsletters. Beehiiv is capable of making that happen and, leveraging AI to simplify your tasks and maximize the impact of newsletters simultaneously.

A good newsletter meets the following criteria:

• User-friendly Interface,
• Capabilities to create aesthetically pleasing and customizable newsletters,
• Integrations and capabilities,
• AI capabilities for enhanced productivity and efficiency,
• Cost efficiency,
• Subscriber list management and segmentation,
• Engagement metrics tracking,
• Deliverability optimization

This article will review the Beehiiv newsletter app entirely on this framework. All data and statistics evaluated are collected from authentic sources to get a clear view of how it stands against other newsletters.

Beehiiv User-Friendly Interface

Beehiiv is a SaaS solution built on cutting-edge technologies such as React.js and Headless UI. The dashboard is made up of independent components. As a result, you get a fast-loading dashboard at any time of the day.

The user-friendly interface stands out because of its intuitive design that is easy for anyone to understand and navigate through efficiently. Even if you have no prior experience with newsletters, you’ll find it fairly easy to navigate your way through the system and get things done.

Creating Aesthetically Pleasing Newsletters

Creating aesthetically pleasing newsletters with Beehiiv is as easy as drag-and-drop. This platform stands out from its competitors with its state-of-the-art deliverability and image optimization. Ensuring your images make it to the user’s inbox.

There are occasions where email media may not load and result in a broken layout for the final reader. Beehiiv’s optimization capability allows you to prepare for such scenarios and design a newsletter that would load with a nice look even without the images.

Beehiiv Feature Set and Integrations

Beehiiv offers three tiers. Each tier offers a different feature set and integrations. If you run a quick comparison, you’ll notice how each plan is designed to help you succeed regardless of where you stand with your business.

Some of the features may only be available in some plans. However, some features are available in all three plans with certain limitations.

To help you conveniently check all the features and integrations that you can get from Beehiiv, here’s a comparison table. 

Apart from the three main, there is an Enterprise plan that offers everything from above but includes SSO and account manager.

Enhance Productivity with the Power of Beehiiv AI

Beehiiv launched its AI model called the Beehiiv AI in 2023. It’s a complete set of AI tools dedicated to enhancing productivity and efficiency for the users. There are four tools within this model:

• AI Writing Assistant
• AI Text Tool
• AI Image Tool
• AI Translator

Beehiiv AI Writing Assistant

Beehiiv AI writing assistant enhances productivity by generating content for you based on prompts. You can prompt it with:

1. Desired output
2. Specify the length of content
3. Tone of voice

The content is generated in real time and can be refreshed to regenerate new ideas. You can even pull information from different sources directly into your newsletter.

Beehiiv AI Text Tool

The AI text tool removes existing spelling mistakes and can change the tone of voice. You can use the mouse cursor to highlight text and perform various actions:

1. Sentence auto-complete
2. Spelling and grammar correction
3. Modify text length
4. Simplify writing
5. Alter tone of voice

Beehiiv AI Image Tool

Beehiiv AI image tool leverages generative AI to create unique images. All you have to do is describe what you’re thinking, pick a style, and that is it.

You can even use this tool to create thumbnail images to go with your post. For convenience, the tool can be accessed directly from the editor.

Beehiiv AI Translator

The AI translator comes in handy for times you want to reach your audience groups in their languages. Once again, just highlight the text and select a language from the dropdown menu.

Beehiv Pricing and Cost-Effectiveness

Beehiiv offers a free forever Launch plan that can help new users get used to the system and test it out before committing to a paid plan. Here’s a quick overview of the pricing plans based on usage.

(Pricing was taken in October 2024, and may have changed since).

Beehiv’s pricing model is structured in a way that you can test drive the app with a limited number of subscribers. The main limiting factor for the tiers is the number of subscribers.

This is based on scaling and the size of your audience. If you do not have more than 2,500 subscribers, you can continue to use the “Launch” tier as a solopreneur. But if you are running a brand or business with over 10,000 to 100,000 subscribers, you’ll need to subscribe to the “Grow” or “Scale” tier.

If you still want to take a quick glimpse of all the features available in the paid plans, you can always claim the 14-day trial period.

AI-Driven Photography with Flair AI!

Subscriber List Management

Beehiiv has a robust organizing and segmenting feature for subscriber list management. It makes the process effortless and ensures that your newsletter reaches the right audiences.

Given the user-friendly interface, it is easy enough to navigate your way to setting up subscriber groups or segments. There is also proper documentation that helps you with every step along the way.

Apart from importing subscribers, here’s a list of other things you can do with Beehive’s subscriber list management.

1. You can find all users who opened/clicked a specific email,
2. Find the most engaged subscribers
3. Create a segment for all people who unsubscribed
4. Create static and dynamic segments

Note that these are crucial to running your campaigns. For instance, knowing your most engaged subscribers will help you achieve conversions while cutting your costs by separating the ones that unsubscribed.

Dynamic segments help ensure that Beehiiv updates your lists for you, so you don’t have to. As a result, it increases efficiency and allows you to focus on strategies rather than organizing.

These are features you will also come across on alternatives such as Mailerlite and Mailchimp offer the same features for subscriber list management.

Engagement Metrics Tracking with Beehiiv Newsletters

Understanding how the newsletters are received is a prerequisite for optimizing your communication and deliverability. 

Beehiiv offers five important email marketing metrics for tracking that help you improve your results. They are as follows:

1. Open Rate
2. Click Rate
3. Unsubscribe Rate
4. Churn Rate
5. Lifetime Value
6. Conversion Rate
7. Engagement Score
8. List Growth Rate
9. Click Through Rate

By tracking these metrics you can identify trends and patterns among your subscriber behaviors and adjust your campaigns accordingly.

As a result, you’ll be able to optimize your messaging, improve audience engagement, and drive more sales and revenue.

Deliverability Optimization

Email deliverability is when your mail has successfully reached the reader’s inbox. Deliverability optimization means ensuring that it does.

For deliverability optimization, you need to break it down into four main components as follows:

Deliverability is affected by four factors:

1. Email Server Reputation
2. Email Content
3. Sender Reputation
4. Email Frequency

Before sending emails or optimizing deliverability, you must understand the importance of it. Beehiv enables you to account for these four factors and offers recommendations for improvement.

Another important factor is images. Due to file size, image blocking, alt tags, image formatting, and image hosting, your emails are likely to hit spam. 

However, Beehiiv allows you to further optimize these aspects of emails with images so your audience receives your emails in their inboxes. You can achieve this on Beehiiv by:

• Compressing file size,
• Ensuring email is readable even if it gets blocked in the mail,
• Add alt tags to improve deliverability,
• Proper formatting of images to improve readability,
• Third-party hosting to improve deliverability

Final Thoughts

In the world of newsletters, Beehiiv stands at the top because of its simplicity and engagement. 

Whether you call it Beehive newsletter, Beehiiv newsletter, Beehiiv, Beehiv, or beehiiv newsletters, the message remains the same.

It is an exceptional tool that provides you with the best opportunities to simplify communication with your audience and engage them more effectively.

Beehiiv’s user-friendly interface alongside capabilities to create aesthetically pleasing newsletters with essential metrics tracking and subscriber list management features make it an overall great choice.

Above all, deliverability optimization ensures that your audiences receive your emails right into their inboxes.