Newsletters are a communication tool that helps deliver personalized content, updates, and promotions directly to your target audience.

They help inform, engage, and nurture relationships with the audience to build brand loyalty and generate conversions.

This article consists of a seven-step approach to perform a competitive analysis and narrow down the best AI newsletter apps in 2024.

The seven steps have 14.3% weight each, adding up to 100%. Each step determines the total points scored by the newsletter apps. After a comparison of a wide array of newsletter apps, we narrowed down the list to six apps.

Moreover, the seven-step approach will also be applied to the listed apps to provide an accurate comparison. Out of the seven steps, the evaluation will be done on AI capabilities, analytics and tracking, integrations, and user feedback.

There are six newsletter tools with AI capabilities covered in the article, each evaluated in multiple domains for a more transparent comparison. The seven-step approach is suitable as it covers all crucial aspects of an AI-powered newsletter tool.

At a Glimpse

AI is rapidly evolving and enhancing productivity and efficiency. As it stands, the best newsletter apps offer AI capabilities and automation to a certain extent. The six newsletter apps covered in this article are:

After thorough market research and data collection, the six newsletter apps in this article demonstrate great value based on AI capabilities, analytics and metrics tracking, and cost analysis.

Further down, you will learn about:

What to Look for in an AI Newsletter App
Best AI Newsletter Apps Available in 2024
Side-by-Side Price and Review Comparison

Selecting the right AI newsletter tool for your brand or business requires careful consideration. The seven-step approach works to help you correlate “what is offered by the tool” with “what are your requirements.”

What you require:

A newsletter tool that suits your budget,
Offers built-in analytics and metrics tracking,
Integrations and capabilities to seamlessly connect with your existing online assets,

What will help you enhance productivity and efficiency:

AI capabilities
Segmentation: static and dynamic subscribers list management
Deliverability optimization

Final factors you should consider:

Scalability,
Feedback and reviews.

When it comes to conversions and generating sales, that depends on the copy you write and how you market your product or service, among other factors. Above all, consider the quality of your product or service.

The following list of the best AI newsletter apps in 2024 is for anyone searching for innovative solutions to improve engagement with their audience. We organized the newsletter app review process into four sections to align with the analysis formula:

Overview,
Feature Highlights,
AI capabilities (if any),
Integrations and capabilities.

Beehiiv is an all-in-one newsletter solution that caters to the needs of brands and businesses serious about scaling. Beehiiv has been quick to adapt AI technology and integrate it into its existing toolkit.

One thing offered by Beehiiv that stands out is its deliverability optimization capability. It ensures that the reader receives what you intended and made for them.

Feature Highlights

A/B Testing
RSS Feed
Embed Forms
Marketing Automation
Premium Subscriptions
Ad Network
3D Analytics
Segmentations

AI Capabilities

AI Writing Assistant – tell the AI assistant what you want to write and in which tone and length.
AI Text Tools – for auto-correction and auto-completing. You can even change the tone of voice of the prewritten text.
AI Image Tools – Use Beehiiv’s generative AI to create unique images.
AI Translator – Translate your content into any language directly from the newsletter editor.

Integrations and Capabilities

Webhooks
API
Integrate with: Carrd, Pipedream, Integrately, Segment, Slack, Discord, Pollinate, WordPress, Squarespace, Webflow, Wix, Zapier, and Privy.

2. Convertkit

Convertkit is a dedicated email and newsletter marketing platform. It is mostly suitable for creators who have a digital product they want to sell.

Convertkit stands out by allowing you to sell digital products such as downloadable media and event tickets, directly from your newsletter.

Feature Highlights

A/B Testing
RSS Feed
Embed Forms
Marketing Automation
Paid Newsletters
Sell ebooks, photos, videos, and coaching sessions
Tip Jar
Segmentations

AI Capabilities

Integrations and Capabilities

Over 100+ integrations available: Mighty Networks, Teachable, Shopify, Integrately, Zapier, and Webinar.

3. Substack

Substack is a hybrid with newsletter, podcast, and blogging capabilities. It’s a more customized solution for individuals who send promotional or informational newsletters.

It stands out mainly because it is free to use and charges you 10% after turning on a paid subscription. A pricing model, where Substack only makes money if you do.

Feature Highlights

Podcasts Capability
RSS Feed
Embed Forms
Free Forever – No Subscribers Limit
Video Hosting

AI Capabilities

Integrations and Capabilities

4. MailChimp

Mailchimp is a dedicated email and marketing automation platform suitable for businesses of all sizes. Mailchimp is open for anyone to use, regardless of the size or nature of the business.

It stands out because of its 8 AI capabilities that significantly enhance productivity and efficiency.

Feature Highlights

A/B Testing
RSS Feed
Embed Forms
Marketing Automation
Marketing CRM
Retargeting Ads
Send Time Optimization
Segmentations

AI Capabilities

Campaign Manager – enables you to build multiple campaigns from one platform and manage them with ease.
Content Optimizer – compares your email content with the best real-time campaigns to offer data-driven suggestions.
Creative Assistant – teach the AI about your brand to get tailored designs instantly.
Generative AI – enables you to instantly create unlimited unique copies to align with your brand.
Customer Journey Builder – allows you to automate marketing processes, based on real-time data.
Predictive Demographics – to build personalized campaigns that resonate with different customers.
Smart Recommendations – help you with personalized insights to optimize your newsletters and campaigns accordingly.
Subject Line Helper – to write compelling headlines that can increase chances of clicks.

Integrations and Capabilities

Webhooks
API
12 Integrations: Zapier, Integrately, Shopify, WordPress, Drupal, Canva, and other CMS.

5. Klaviyo

Klaviyo is an email and SMS marketing platform that leverages AI and predictive data science to make itself an innovative platform. In a way, it is a marketing platform that does most of the work by itself.

Klaviyo mainly stands out because of its ability to create hyper-personalized and targeted messages because of its intelligent marketing AI.

Feature Highlights

A/B Testing
RSS Feed
Embed Forms
Marketing Automation
Benchmarks
Automated Flows
Segmentations

AI Capabilities (For Newsletters Only)

Subject line Assistant: use generative AI to instantly create unique taglines that align with your brand.
Personalized Product Feeds: directly add personalized recommendations through Klaviyo’s rule-based AI capabilities.
Smart Send Time Optimization: use AI to find the optimal time to send emails to your readers/customers.
Guided Warming: improves deliverability through instructions and suggested exclusions.

Integrations and Capabilities

Webhooks
API
Google ads Integration
300+ Integrations: Shopify, Recharge, Salesforce, Magento Commerce, WooCommerce, and others.

6. Constant Contact

Constant Contact is an email and newsletter marketing platform that primarily addresses the needs of small businesses and independent authors. It offers easy integration with WordPress and similar CMS to continue working without switching dashboards.

A strong point of Constant Contact is that they openly share their deliverability rate of 97%. Normally, newsletter companies shy away from such statistics.

Feature Highlights

A/B Testing
RSS Feed
Embed Forms
Marketing Automation
Event RSVP
Segmentations

AI Capabilities

AI Content Generator – Constant Contact generative AI can write entire emails based on provided keywords.

Integrations and Capabilities

Webhooks
API
300+ Integrations: Vimeo, WooCommerce, Canva, Shopify, SurveyMonkey, and others.

Side-by-Side Comparison

This section will cover a side-by-side comparison of the newsletter apps mentioned in this article based on the following:

Pricing plans
User feedback and reviews;

The pricing plans are subject to change based on any future discounts offered by the newsletter apps.

All the AI-powered Newsletter apps are free to use with the exclusion of Constant Contact. Also, Substack is free to use regardless of subscriber count. You are only charged if you sell subscriptions.

User Feedback And Reviews

The user feedback and reviews were compiled in 2024 and data may be subject to change in the future.

In terms of reviews, it is clear that Beehiiv is leading as a popular newsletter app in 2024 across multiple user review platforms. However, you must read through the feedback as well to find out why it was rated that way.

For instance, a non-technical user might have left negative feedback if they found the app complicated for them. On the other hand, someone might have left negative feedback due to the lack of customization and optimization offered.

Determining the reasons for feedback will give you a better understanding if the AI newsletter tool meets your requirements or not.

Final Thoughts

The important factors considered for the score are costs and availability of free plans, AI capabilities, integrations, and user reviews.

As each evaluation step carried a 14.3% score, it was subtracted from the total of 100%. If an AI newsletter app was partially lacking in the area, only 7.15% is deducted. The score is divided further by how much the app is lacking.

According to the formula, Beehiiv stands at the top as an AI newsletter app with the highest score, followed closely by Klaviyo. Mailchimp ranks third with Constant Contact, and Convertkit tied for fourth place with only Substack scoring the lowest.