Marketers worldwide have jumped on the AI bandwagon to automate different aspects of business. But are we squeezing out all the benefits AI has to offer?
Beyond just doing the grunt work and automation, AI marketing automation ideas bring innovation and deeper customer insights to the table.
With AI tools, you can develop the perfect social media, web optimization, and email marketing strategies in just a few minutes. This frees up sufficient time to allow you to focus on your business growth and scalability.
Curious about how AI gives your marketing game a serious upgrade? This guide will answer all your questions!
Ai-Driven Marketing Automation Ideas for Your Next Campaign
Below, we explore 3 marketing automation ideas to make your efforts smarter, faster, and more attuned to your audience’s needs.
- Email Campaigns
Email marketing revenue is predicted to surpass $9.5 billion this year. With a growing number of email users, more professionals are turning to this marketing channel. However, it also relies the most on automation, as per Statistica.
Here is how you can use AI to make your email campaigns more effective and personalized:
AI-Driven Segmentation
Say you have a massive list of email subscribers, all with different interests and behaviors. How do you ensure each email is relevant to every recipient?
AI-driven segmentation analyzes customer data – like browsing history, purchase history, and interaction with past emails – and automatically groups your audiences into highly targeted segments.
For instance, if you run an online clothing store, AI can identify a group of customers who frequently purchase sportswear and another group that prefers formal attire. This way, you can send sportswear promotions to the first group and formal wear updates to the second.
You can use Mailchimp to access AI-driven segmentation features. It will give insights into your customer data and help you effortlessly create tailored email lists.
Content Personalization
Once you have your segments, the next step is to craft emails that speak directly to them. This is where content personalization appears as one of the best marketing automation ideas.
So, for example, if a customer recently browsed hiking gear on your website or purchased a camera, the email could suggest compatible accessories.
You can use Phrasee to personalize email content. The AI tool uses natural language processing to ensure every email resonates with the recipient’s interests and needs.
Predictive Send Times
Timing is everything in email marketing. You could have the most compelling offer, but if your email lands in the recipient’s inbox at the wrong time, it might get lost in the shuffle.
Fortunately, AI can analyze past engagement data and determine the optimal time to send emails to each individual.
For instance, it knows that John, a 35-year-old business professional, tends to open his emails around 7 PM. As such, it will schedule emails to reach him just before that time.
Tools like Brevo (formerly Sendinblue) help in this regard. It offers three scheduling options.
- “Send it now.”
- “Schedule it for a specific time.”
- “Send it at the best time.”
You can choose the last option and specific date for your campaign, and it will handle the rest. Brevo has also shared an example table to give customers an idea about the best send times.
Automate Emails
When someone signs up for your newsletter, an AI-driven system can automatically send a personalized email, introducing them to your brand and suggesting popular products.
For instance, on a customer’s birthday, they might receive a special discount or a personalized greeting. This keeps you from the hassle of manually writing emails for each customer.
Tools like ActiveCampaign can automate these processes and ensure timely and relevant communication without manual intervention. You can seamlessly connect it with over 900 marketing tools.
- Social Media Management
Curating content and engaging with your audience on social media can be draining, especially with other marketing-related tasks on your plate. Thankfully, AI-driven marketing automation ideas have changed things for the better.
Content Creation
Coming up with fresh content for social media can sometimes feel like pulling teeth. However, with AI, you only need to type a few lines of text, hit a button, and get yourself content ready to go.
You can create videos for social media with tools like DeepBrain AI, Canva AI, and Fliki. If you think the video produced by AI failed to match your brand’s tone, fret not. Consider creating one manually and using automated editing video software like Clipchamp.
CapCut is another video editing tool for experimenting with video content. It allows you to trim, split, add voice-overs and captions, and edit the video to your liking.
You can also convert your long-form video content into short clips for social media platforms like Instagram and TikTok. A tool like OpusClip can help in this regard. Further, tools like ChatGPT let you write captivating captions and social media posts that stop thumbs from scrolling.
