ChatGPT Marketing Strategy: 6 Ways to Harness the Power of Conversational AI

ChatGPT has nearly 180.5 million users, according to recent estimates. In just December 2023 alone, the website got 1.6 billion visits. 

Many of us use ChatGPT to answer questions that keep us up at night, like ”why doesn’t glue stick to the inside of a bottle?” Some might use the tool to curate responses to emails that they can’t seem to muster up the energy to respond to.

But there’s more to ChatGPT than just its casual use. The tool can also play an important role in your marketing efforts. Let’s learn how to create a ChatGPT marketing strategy. 

6 Ways to Use ChatGPT in Marketing

The extent to which you can use ChatGPT for marketing will depend on your creativity. While the paid version gives you extra features, the free one can do wonders, too. Here’s a look at some use cases of ChatGPT in marketing. 

1. Content Creation

Possibly the most obvious use case of ChatGPT is content creation. You can create anything from full-fledged blog posts to introduction paragraphs and social media posts using the tool. 

If you’d rather a human writer craft a post, ChatGPT can act as an assistant. For example, it can create an outline for your post or offer ideas. 

Tweet about using ChatGPT for content creation 

Source 

Since ChatGPT can adopt different tones, you could use it for your customer emails and any other written communication. You could even get it to write a sale announcement post the way Ross Geller would. The point is that there’s no limit to tone variations. 

ChatGPT Instagram post announcement

Besides website content, ChatGPT can also generate video scripts for your YouTube channel or podcast transcripts. It can also help you with brainstorming ideas for your next video. Or, you can use it to write ad copy and press releases for your business.

2. Customer Support 

Did you know you can also use ChatGPT for customer support? How, you may ask. Well, ChatGPT is adept at resolving problems and giving reliable answers. You can use that to your advantage. 

Suppose a customer is unhappy because the product they received had a technical issue. You want to send them an apology email and also offer a solution. But you’re short on time or simply can’t put your thoughts into words. ChatGPT can help you draft the email in minutes, no sweat. 

ChatGPT email curation 

Similarly, you can use it for frequently asked questions. However, don’t rely on the tool’s inherent knowledge because that can fall short when it comes to specific products and services. Instead, provide it with the information it needs to curate responses. 

Suppose you sell vacuum cleaners. You can insert the product description in the prompt and ask ChatGPT to generate answers for the FAQs using this information. Doing this will ensure accuracy in the responses.

3. Email Marketing 

Your ChatGPT marketing strategy also extends to email marketing. There’s a lot you can use the tool for. 

For instance, it can create subject lines for emails. You can create multiple versions for A/B testing and then select the best option. 

ChatGPT for email subject lines 

ChatGPT can also write email body content, just as it could for other content types. Or you can use it to write automated email responses to customer inquiries.

ChatGPT to write email bodies 

Although dedicated email marketing tools would do a better job at campaign curation, ChatGPT can assist you in creating ideas and content for your emails. For example, you can ask the tool to generate ideas for a newsletter or promotional email. 

4. SEO Optimization 

ChatGPT won’t replace your SEO agency, but it can assist in many SEO-related tasks. 

One of the most significant uses of ChatGPT in this context is generating content for meta descriptions and title tags. You can tell ChatGPT to use your required keywords in these SEO elements, and it will generate a relevant description or title. 

ChatGPT can also provide suggestions for blog post topics and appropriate keywords to include in your content. For example, if you’ve already conducted your keyword research, you can ask ChatGPT to suggest blog titles or ideas based on your chosen keywords. 

ChatGPT to generate blog topics 

5. Customer Surveys 

Surveys are a great tool to learn more about your customers and their preferences. However, creating survey questions that are clear and unbiased can be a challenge. ChatGPT can help you in this regard. 

Here are some use cases: 

• Generating questions for the surveys 
• Organizing survey structure
• Making your surveys multilingual
• Creating personalized follow-up questions based on customer responses 

ChatGPT for customer surveys 

If you’re creating a customer satisfaction survey, ChatGPT can suggest questions to ask your customers about the buying experience, product quality, etc. Similarly, the tool can create questions for market research surveys and employee satisfaction surveys. 

6. Social Media Marketing 

Social media is a must-have in your ChatGPT marketing strategy. Here are some social media tasks ChatGPT can perform for you. 

• Post Generation: Suppose you want to create a post to announce your new product. You can ask ChatGPT to give suggestions for different post titles or descriptions. After selecting the best one, you can then ask it to write the post for your specified social media channel. 
• Caption Generation: For Instagram and TikTok content, you can get ChatGPT to write engaging and attention-grabbing captions. Even better, give ChatGPT the keywords you want to include, and it will incorporate them into the caption. 
• Hashtags: ChatGPT can also make fun, relevant hashtags for your social media posts. Just give it information about the post and the target audience, and it will suggest popular hashtags that can increase your reach. For instance, we asked it to generate hashtags for posts about sustainable fashion for GenZ, and it suggested #EcoChicGenZ, #SustainableStyleSquad, #GreenGenZFashion, #EcoFriendlyFits, #PlanetPosh, etc. 

ChatGPT for hashtag generation 

If you’re unsure about what to post next on your social media channels, ChatGPT can also offer suggestions. For example, if you run a beauty brand and want to post something related to summer skincare, use the following prompt: 

‘’Suggest some Instagram posts to create about summer skincare for my beauty brand. My brand focuses on natural ingredients and is popular among millennial women.”

To tailor this to your brand, substitute the last sentence with your brand’s unique selling points, target audience, niche, etc. 

ChatGPT for social media post ideas 

Takeaway 

As evident, ChatGPT can supplement your marketing efforts. However, don’t over-rely on it. Use it as a tool to support your existing strategies and not as a replacement.

Human insight should always be there since ChatGPT is not human and can have limitations. You should also check the responses before using them to make sure there’s no bias or inappropriate language used.

Most importantly, experiment with different prompts. You’ll be surprised at how different the responses can be just by changing a few words.