ElevenLabs: A Comprehensive Guide for Marketers

The Power of ElevenLabs: Transforming Voices for Audiobooks, E-Learning, Marketing, and More
December 5, 2023
4 mins read
speech to text ai tool

ElevenLabs is a leading generative voice AI platform. It’s an innovative tool that converts text to speech, generates voices in different languages using AI, or even clones your own voice. 

It’s designed to give people more control over creating and manipulating their voices. It has uses in marketing, content creation, game design, and even customer service. 

By using sophisticated AI algorithms, ElevenLabs makes synthetic voices sound considerably more articulate, rich, detailed, and emotional. 

Read on to learn more about ElevenLabs and how to use it. 

Understanding ElevenLabs’ Voice AI Technology

At its core, ElevenLabs uses text-to-speech and speech-to-speech AI technology. It offers an easy-to-use platform for creating highly realistic AI-generated voices. 

The platform’s robust library of AI-generated voices allows you to select from a wide variety of accents, tones, and styles. It works brilliantly well, creating lifelike voices from simple inputs. 

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Here are the two main tools within ElevenLabs:

Speech Synthesis

Speech synthesis enables text-to-speech generation, enabling you to generate realistic speech from text. 

  • Pre-Made Voices: ElevenLabs offers a selection of high-quality, pre-made voices. These voices are primarily trained in English but can be used with other languages, though they might retain an English accent or have pronunciation variations​​.
  • Multilingual Capabilities: The Eleven Multilingual v1 model supports multiple languages, including French, German, Hindi, Italian, Polish, Portuguese, and Spanish. This multilingual support is built upon sophisticated deep-learning techniques and leverages extensive data, allowing the model to understand textual nuances and deliver emotionally rich performances​​.
  • Contextual Adjustment and Emotional Expression: You can adjust voice delivery based on context and convey intent and emotions realistically. This works for the supported languages.

Above: The ElevenLabs text-to-speech control window.

VoiceLab

VoiceLab enables voice cloning, either from your own voice or one you have the rights to. 

  • Generated Voices (Voice Design): This feature allows users to custom-create voices. You can select options like gender, age, and accent to create unique voices. Reports suggest that finding the desired voice may require multiple attempts​​.
  • Instant Cloned Voices: This enables the near-instantaneous creation of a voice clone from a voice file provided. The quality of the audio samples is critical for accurate cloning – background noise or other speakers will interfere with the cloning process. 

Above: Voice cloning interface

ElevenLabs Pricing Overview 

ElevenLabs offers various pricing plans tailored to different requirements:

  • Free Plan: The ElevenLabs free plan suits offers 10,000 characters per month, 3 custom voices, access to shared voices, and more​​.
  • Starter Plan: At $5 per month, this plan includes everything in the Free plan, but with 30,000 characters per month, 10 custom voices, and a commercial license​​.
  • Creator Plan: For $19.90/month, this plan offers 100,000 characters/month, 30 custom voices, and professional voice cloning​​.
  • Independent Publisher Plan: This plan is tailored for authors and provides 500,000 characters/month and 160 custom voices at $49.90/month​​.
  • Growing Business Plan: This plan offers 2,000,000 characters/month and up to 660 custom voices at $330/month​​.
  • Enterprise Plan: Customized for businesses with specific requirements, pricing discussed case-by-case​​.

Use Cases and Applications

So, what sorts of activities and applications can you use ElevenLabs for? Here are some pointers and inspiration:

Audiobooks and Podcasts

ElevenLabs enables creators to produce diverse, engaging voice narrations for audiobooks and podcasts. 

This is excellent for authors and podcasters, allowing them to bring their stories and content to life with varied character voices and narrations without needing a team of voice actors. 

The AI-generated voices offer a range of emotions, accents, and styles, making them suitable for different genres and themes. It’s great for independent creators or small production teams with limited resources.

E-Learning and Educational Content

ElevenLabs provides clear and articulate voiceovers for e-learning modules and online courses. 

The technology can adapt to different educational materials, from simple how-to videos to complex scientific or academic lectures. 

By offering a range of voice styles and languages, the technology enhances the accessibility and engagement of educational content. This can be a game-changer for online learning platforms and educational institutions looking to expand the reach of their content.

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Marketing and Advertising

ElevenLabs’ voice AI excels in marketing and advertising, offering customized voiceovers to match specific marketing channels and audience profiles. 

Businesses can leverage this technology to create impactful ad campaigns with voices that align with their brand identity and resonate with their target audience. This includes creating marketing assets and content across different languages and dialects. 

ElevenLabs enables brands to convey their message effectively and consistently across various media channels, whether for a youthful, energetic product or a more sophisticated, professional service.

Corporate Training and Presentations

In the corporate sector, ElevenLabs is handy for creating uniform voiceovers for training materials and presentations. 

Consistency in voice and style is key to delivering a cohesive and effective learning experience, especially important for multinational corporations with diverse workforces. 

YouTube Videos and Online Content Creation

ElevenLabs’ technology can also be a valuable tool for content creators on platforms like YouTube. You can create high-quality voiceovers in mere minutes.

For YouTubers and online content creators, this allows them to produce more content with consistent and engaging narration. 

Summing Up

ElevenLabs presents a compelling platform for content creators and marketers. Its range of plans scales to numerous types of users, from independent marketers and content creators to large businesses. 

There are so many uses for this type of technology, from creating effective voiceovers at scale to cloning your own voice to create precise, accurate speech for a multitude of applications. 

The platform delivers realistic, lifelike voices that retain the richness of the real thing – it’s pretty hard to tell between an ElevenLabs voice and a real one sometimes!

The platform’s easy-to-use yet advanced features, like quick voice cloning and human-quality AI voices, have certainly made waves among other AI-integrated tools.

Sign up to ElevenLabs today and give it a whirl with the free version. 

Sam Jeans

Sam is an experienced science and technology writer and journalist. Off the clock, he's engrossed in literature or tinkering with vintage drum kits.

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