6 Best AI Writing Tools for Marketing in 2024

In 2023, over 250 million people were using AI tools, a number that has doubled since 2020. By the end of this decade, over 700 million people will likely be using AI tools for various purposes. 

One of the areas where AI has penetrated is marketing. From social media posts to website content, AI writing tools facilitate and speed up the textual side of marketing. 

But which tools should you use for this process? 

Here’s our selection of the best AI writing tools for marketing. Let’s dive in. 

How Does an AI Writing Tool Work?

An AI writing tool uses machine learning algorithms to generate human-like content. Since it is trained on a large data set, the tool can mimic human writing patterns and styles. 

So, how does this help marketers? 

According to HubSpot, 28% of marketers use AI writing tools to write copy. AI writing tools streamline the writing process and improve workflows. 

How marketers use AI

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Plus, they save a ton of time that marketers can spend on other tasks. 

How We Selected the Best AI Writing Tools for Marketing 

Being content marketers ourselves, we realize the need for flexibility, ease of use, and value for money. We’ve compiled this list based on our experience and research in the market. 

For each tool, we analyzed how easy it is to use. We included the tools with a low learning curve and user-friendly interface. 

Next, we looked at the features offered by each tool. Our aim was to choose feature-rich tools for this list. 

We also considered budget-friendliness in our selection. The tools in this list offer various pricing structures, meeting every budget size. 

We understand that real-time performance and user reviews are just as important as the tool’s inherent features. So, we picked tools based on their real-world use cases and reviews from trusted third-party sources like G2 and Capterra. 

6 Best AI Writing Tools for Marketing 

• Jasper: Best for versatile content creation 
• Writesonic: Best for multi-channel content creation 
• Frase: Best for brief creation and content optimization 
• Quillbot: Best for rewriting and paraphrasing 
• Anyword: Best for enterprise performance marketing 
• Rank Math: Best for SEO-friendly content creation within WordPress 

Jasper: Best for Versatile Content Creation 

Jasper AI writing tool 

Pricing: The Creator plan costs $39 per month and is for individual creators, whereas the Pro plan is $59 per month per seat. Pricing is available upon request for the Business plan. 

Jasper is an AI writing tool turned AI Copilot that accompanies marketers throughout their content creation, idea generation, and campaign management. 

Timothy Young, Jasper’s CEO, explains that Jasper started as a cost-savings tool, but due to its new performance analytics features, ”it becomes a revenue generating one too.” 

Jasper in action 

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Jasper has a wide range of ready-made templates for various use cases, such as social media and website content. You can also write content yourself, using Jasper as an AI writing assistant rather than a complete content creator. 

Key Features 

Jasper’s features 

• Company Knowledge: Marketers can upload their company’s product positioning, general information, customer research, campaign strategy, creative briefs, and competitive analysis to Jasper. The tool then accesses this information to create on-brand content. 
• Tone and Language: You can repurpose content for different target audiences and in different languages. 
• Browser Extension: Jasper’s browser extension carries the tool’s full power. It lets you translate, repurpose, edit, and generate content on the platform of your choice. 
• SEO Mode: The SEO mode lets you integrate Surfer SEO into Jasper. 
• Art Generator: With a built-in art generator, Jasper allows you to create accompanying visuals for your content. 
• Content Performance Trends: Jasper uncovers performance trends in your content, helping inform future marketing strategies. 

Pros 

• Generates content in seconds as you write it
• Suggest new content ideas and angles 
• Comes with a built-in art generator 
• Has 50+ templates for versatile content generation 

Cons 

• Doesn’t do well with niche topics 
• Doesn’t fact-check information 
• Often requires heavy editing 

Writesonic: Best for Multi-Channel Content Creation 

Writesonic 

Pricing: The Individual plan costs $16 per month, while the Standard plan is billed at $79 per month for 2 team members. 

Writesonic is a handy AI content creation tool that generates content for articles, emails, ad copy, social media posts, product descriptions, and more. 

One of its standout offerings is Chatsonic, which is a ChatGPT alternative for content creation. You can use this chatbot for real-time web search or web page summarization. It also repurposes audio files for you and lets you find information in lengthy docs or PDFs. 

Chatsonic in Writesonic 

Key Features 

SEO checker in Writesonic 

• Data Fact-Checking: Since Writesonic gets real-time data from the web, it fact-checks and cites content. 
• Competitor Semantic Analysis: The tool allows you to analyze your competitor’s content and take inspiration from it. 
• Automated Internal Linking: Writesonics adds internal links to your content to improve its on-page SEO. 
• Brand Voice Customization: You can customize the brand voice and style per your requirements. 
• Built-in SEO: The built-in SEO checker analyzes the content for on-page SEO and offers keyword recommendations. 

Pros 

• Offers a range of content formats 
• Allows you to train the AI on your company’s data 
• Provides real-time data for accurate content creation 
• Automates internal linking 

Cons 

• Lacks industry-specific knowledge 
• Doesn’t have a creative flair 

Frase: Best for Brief Creation and Content Optimization

Frase 

Pricing: The Solo plan is $15 per month, while paid team plans start at $115 per month. Paid add-ons are also available. 

Frase is a powerful AI tool for content creation and optimization. It analyzes your search queries and creates research-driven SEO-friendly content around them with AI. 

With Frase, you no longer have to analyze Google SERPs yourself. Instead, the tool condenses the top search results and shows you key SERP metrics like heading count, domain rating, and word count. 

SERP analysis in Frase 

Even if you don’t plan to use Frase for full-fledged content creation, you can create content briefs using it in just 6 seconds. 

Features 

Content optimization in Frase 

• Outline Generation: Frases uses metrics from top SERPS to generate SEO-friendly content outlines.
• AI Ideation: You can use Frase’s AI to generate subheading ideas within the brief. 
• Controlled Outputs: Besides writing complete drafts, Frase also generates controlled outputs like headings, FAQs, intros, and summaries. 
• Topic Model: Frase has a Surfer SEO-like content score wheel with keyword and heading suggestions. 
• Competitor Analysis: You can compare your keywords with those of your competitors to understand what they rank for and how you can optimize your content accordingly. 

Pros 

• Creates research-based content briefs 
• Generates controlled outputs 
• Allows competitor analysis
• Provides concept maps to facilitate idea generation 

Cons 

• May contain inaccuracies in the content 
• Can be expensive with paid add-ons 

Quillbot: Best for Rewriting and Paraphrasing 

Quillbot 

Pricing: The annual plan is billed at $4.17 per month, the semi-annual plan at $6.66 per month, and the monthly plan at $9.95 per month. 

Quillbot is the go-to AI tool for repurposing and rewriting existing content. It offers several features to improve writing skills, such as grammar and punctuation checks, sentence rephrasing, and vocabulary enhancement.

Quillbot is also highly customizable, allowing users to adjust the level of rewriting and paraphrasing according to their needs.

Synonym Slider 

Features 

Quillbot features 

• Paraphrasing Control: Quillbot’s AI-powered thesaurus is a goldmine for finding synonyms to rephrase your content. You can use the Synonym Slider to adjust the level of paraphrasing.
• Grammar and Punctuation Check: Quillbot’s AI also checks your content for errors in grammar and punctuation, giving you suggestions for improvement. 
• Integrations: Quillbot integrates with your writing tools, such as Google Docs or MS Word. 
• English Dialects: The tool supports US, UK, CA, and AU dialects. 
• Writing Modes: You can paraphrase the content in different modes, such as natural, formal, academic, simple, and creative. 

Pros 

• Allows easy repurposing of existing content 
• Saves time and effort in writing from scratch 
• Offers convenient integration with writing tools 
• Can expand or shorten the content 

Cons 

• Doesn’t always meet the content tone requirements 
• May require additional proofreading for accuracy 

Anyword: Best for Enterprise Performance Marketing

Anyword 

Pricing: The Starter plan costs $39 per month, the Data-Driven plan $79 per month, and the Business plan $349 per month. Pricing for the Enterprise plan is available upon request. 

Anyword hails itself as a writing tool that knows what resonates with your audience. The tool is not merely for your content marketing team but can serve everyone in the marketing department. 

Buyer persona creator in Anyword 

It facilitates content generation for the website, product collection, and social media. You can also use it to create content for demand generation. 

Features 

Anyword brand messaging and tone 

• Integration: The tool works with ChatGPT, Notion, HubSpot, and other tools and platforms. 
• Content Analysis: You can analyze every content piece you’ve written to uncover insights and improve your writing skills. 
• Performance Prediction: Anyword predicts the performance of your content before you even publish it. You can choose from different variations of your content to ensure high conversions. 
• Brand Voice: The AI writing tool keeps your brand voice consistent across all content pieces. 

Pros 

• Is super-easy to use, even for beginners
• Integrates with networking marketing tools 
• Predicts content performance to increase conversions 
• Analyzes content for insights 

Cons

• Limits content creation for certain topics like mental health or sensitive social issues 
• Is relatively expensive 

Rank Math: Best for SEO-Friendly Content Creation Within WordPress 

Rank Math Content AI 

Pricing: The Pro plan is $6.99 per month, the Business plan is $20.99 per month, and the Agency plan is $49.99 per month. 

Rank Math is a WordPress plugin with a number of SEO features along with an AI writer. Its Content AI feature generates SEO-friendly content, conducts keyword research, creates post outlines, and generates topic ideas. 

Rank Math tools 

Since it’s a plugin, you can create content right within WordPress instead of writing it elsewhere and pasting it later. 

Features 

Rank Math SEO analysis 

• AI Content Formats: Rank Math supports over 40 AI writing tools, such as blog post introduction, outline generation, grammar and spelling checker, product description writer, etc. 
• Content Score: The content score tool helps you optimize your content for search engines by analyzing keywords, readability, and other factors. 
• Keyword Research: You can use the plugin to research keywords and then incorporate those terms into your content. 
• Content Recommendations: Rank Math provides personalized content suggestions for your target audience. 

Pros 

• Is easy to set up 
• Lets you write within WordPress for convenience 
• Provides content recommendations and generates article briefs
• Has multiple AI writing tools for various content formats

Cons 

• Has a steep learning curve 
• Isn’t highly accurate 

Conclusion

Selecting an AI writing tool for your marketing and content creation needs is often a bit tricky due to the sheer number of options available. However, our list of the best AI writing tools for marketing should help you narrow down your options. 

Choose a tool based on what you want to use it for. Also, consider the pricing since some tools can get a bit expensive if you add more seats.

More importantly, use the free trials and demos to take the tools for a test run before committing to a paid plan.